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The evaluation of protection of selected soft targets and the evaluation of preparedness of heritage conservation objects in terms of safety
KOVÁŘOVÁ, Lenka
The thesis is evaluated the conservation of selected soft targets in the South Bohemian Region as well as the readiness of these installations in terms of safety. The objective of this work is to evaluate the safety of the selected installations of historic preservation in the South Bohemian Region and characterise the tasks and actions of the basic components of the integrated emergency services when ensuring the conservation of these selected installations of historic preservation. This thesis aims to evaluate the safety and conservation of selected castles and chateaus in the South Bohemian Region. The installations in question are The State Chateau of Hluboká, The State Castle and Chateau of Český Krumlov, and The State Castle and Chateau of Jindřichův Hradec. In the first section, there is described the issues of the soft targets, their conservation, and protection, whereas, in the second section, there is provided a brief preview of the history of the conservation efforts for each castle and chateau and describe a number of unpleasant events that took place at the castles in the past. In the third section, I illustrate the castles' and chateaus' current use as well as their brief characteristics. In reply to the research questions "How is the conservation of the selected installations of historic preservation in the South Bohemian Region ensured?" and "How did the basic components of the integrated emergency services and, in particular, the Police of the Czech Republic participate in the conservation of the installations of historic preservation?", the answers of the semi-structured interviews with the responsible persons from the selected castles and chateaus are applied, as well as those of the responsible persons from the Fire Brigade of the South Bohemian Region and the South Bohemian Regional Police Directorate, of which this entire thesis and the objective of this work are based. Furthermore, the data taken from the semi-structured interviews are used in the SWOT analyses, which assemble the analysis of the safety and provision of conservation for each selected castle and chateau.
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Renewal and management of the castle Olešná
Fliegerová, Helena ; Netková, Jarmila (advisor) ; Váňa, Václav (referee)
This master thesis is focused on the renewal of the castle Olešná and its further comercial and cultural utilisation. In 2013 the castle was bought by its current owners who plan its complete renewal. The castle is currently in bad condition. First part of the thesis concentrates on theory. It offres definition of cultural tourism, part of which is the visit of castles. Further on, the cultural heritage of the Czech Republic and its protection is defined. Second part of the thesis is focused on assessing the current state of the monument and its importance for the tourism in Rakovnicko region. The main object is to propose specific suggestions for future management of the castle.
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Opportunities and limitations of the Jezeří Chateau for tourism
Vacíková, Lucie ; Netková, Jarmila (advisor) ; Svoboda, Milan (referee)
This diploma thesis deals with current and future position of the Jezeří Chateau in tourism. The aim of the thesis is to describe existing tourist utilization of the chateau, to evaluate tourist importance of the chateau in the Podkrušnohoří region and to propose measures for improvement of provided services and further development of tourism at the chateau. Theoretical part of the thesis contains introduction to the tourism issues of the Czech Republic and the Podkrušnohoří region. Analytical part of the thesis evaluates the Jezeří Chateau as tourist attraction, deals with attendance of the chateau and makes comparison with competitor subjects. The thesis includes questionnaire survey realized among visitors of the chateau. The final chapter includes SWOT analysis of the Jezeří Chateau and recommendations for the future based on the observed facts.
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New trends in restoring the chateau Křinec
Harapesová, Eva ; Netková, Jarmila (advisor) ; Svoboda, Milan (referee)
This thesis focuses on trends in the use of castles and chateaus in order to apply the knowledge to the private chateau Křinec. To achieve the aim a combination of primary and secondary research is used. The work is defined by the general definition of tourism, its typology and definitions of cultural tourism. The theoretical part deals with general trends in the tourism sector, cultural tourism sector , the use of castles and chateaus, their property relations and changes. The practical part deals with chateau Křinec, its history, analysis of the current state ,a questionnaire and suggesting a recovery opportunities in the cultural-educational and commercial field.
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Promotional portal of the sights
Mladá, Michaela ; Černá, Jitka (advisor) ; Blinka, Roman (referee)
The theme of the work is an Internet promotion of the sights with a help of a functional Web portal. The work explores the possibilities of Internet marketing, the beginnings of the implementation of the portal and its sustainability in the coming years. Describes a method of benchmarking and analyzes its use in specific examples of similar databases in the world. In terms of funding the site, the work involves projects for grant application. The goal is to propose the conditions for creation and implementation of the promotional portal of the sights.
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New trends in the utilization of cultural monuments on the example of Hrádek u Nechanic chateau
Dobřenská, Lucie ; Netková, Jarmila (advisor) ; Svoboda, Milan (referee)
This Master thesis focuses on trends in utilization of castles and chateaus accessible to public within tourism and further applies the acquired knowledge to the Hrádek u Nechanic chateau. In order to reach the objective, a combination of primary and secondary research has been employed. The first part of the thesis (chapters 1--3) deals with general trends in tourism, cultural tourism, utilization of castles and chateaus in general and, in particular, it identifies the main qualitative and quantitative trends based on interviewing professionals in the field. The second part (chapters 3--6) pays attention to the Hrádek u Nechanic chateau, its marketing mix, an evaluation and comparison of surveys (which took place here in 2004, 2009, 2010 and 2011) and features recommendations for the further presentation and development of the chateau. Currently, it faces -- among other challenges -- a decrease in attendance, decrease in the growth dynamics of sales, increased competition of other attractiveness, questioning the traditional cultural-educative role of monuments or demands for applying customer oriented marketing. The answer to the development is innovation of the existing products and introduction of new ones, improvement of supplementary service and broader involvement in life of the region.
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